RCMA, a beacon for the children of migrant farm workers, sought a brand transformation that would resonate deeply with its audience. We were approached by RCMA to reimagine their brand, build a design system, expand their reach through ongoing growth engagement. The results have been transformational.
BRANDING
A brand reimagined.
RCMA, despite its profound impact, grappled with a fragmented brand identity. Varied logos and color schemes led to a disjointed experience. Moreover, their digital presence had usability challenges, affecting engagement and long-term supporter commitment.
ANNUAL REPORTS
CAPITAL CAMPAIGN
The Mulberry Capital Campaign video earned two American Advertising Federation honors:
2024 Mosaic ADDY Award – for excellence in diversity, equity, and inclusion
Silver ADDY Award – for outstanding creative work
60TH ANNIVERSARY CAMPAIGN
GIVING CAMPAIGN
The summer of giving.
When we were searching for an agency of record, Go Do Good was a natural fit. We are very family-centric and they instantly made us feel we were an extension of their family. Working with them has solidified our initial impression. They’ve been flexible and genuine at all times. The rebrand services as the basis for achieving our organizational objectives.
Isabel Garcia
Executive Director
