Twenty years and 4,300+ young people served in Collier County. We gave Boys & Girls Club of Collier County a brand system as substantial as the work itself.
BGCCC needed to stay recognizable within the national network, while building something distinctly their own. That meant standing apart from neighboring Florida Clubs and a growing field of local nonprofits, without straying from the equity built into the national brand.
BUS WRAP DESIGN
POSTERS
We started with the door, one of the network’s most recognized visual cues, and evolved it into a bracket: a flexible structural element that still nods to that heritage while becoming uniquely Collier County’s own. Paired with Future Built, the brackets now frame members mid-transformation, stepping into the silhouettes of who they’re becoming, chef, podcaster, leader, making the chapter’s identity instantly ownable without ever breaking from where it came from.
WEB DESIGN
ONSITE PHOTOSHOOT DIRECTION
Print and Collateral
