12 Proven Methods to Attract and Retain A High-Performing Marketing Team in Non-Profit Organizations
Hiring in non-profit marketing can be such a challenge. It is difficult to compete with private sector opportunities and to manage the finances and priorities of a non-profit organization. We know what a professional marketing team does for a non-profit organization and we have seen the impact that
Digital Marketing Strategies for Nonprofits on a Budget
Digital marketing comes in all shapes and sizes and at all price points. Some aspects of digital marketing, like Google’s Pay-Per-Click ad feature, are as effective and helpful as one is willing to spend money on them. However, some digital marketing techniques can produce incredible results with
Why branding is at the heart of your business
When brand(ing) comes up in a meeting, it often means different things to different people, and many executives, entrepreneurs and staff speak of brand(ing) as a startup exercise. They may be thinking branding is complete once the logo, color pallet, fonts, tag lines, icon, etc. are determined.
Strategic Branding for Social Impact: A Case Study Analysis
Every action a nonprofit takes to get its mission and message to its target audience is a step in the right direction, but not all actions are created equal. Nonprofits should implement strategic branding so their message reaches the right audience, in the right way, at the correct time, and deliver