10 Crucial 2024 Marketing Trends for Leaders Who Want To Expand Impact
It is clear in 2024 across for-profit and nonprofit sectors of business that there are rapidly evolving marketing landscapes today and on the horizon. As innovators and stewards of your cause, mission, and purpose, we have compiled a list of 10 crucial trends we find as the most important for organi
Maximizing Efficiency: 6 Tactics for Non-Profits to Do More with Less
If your non-profit organization is constantly trying to find ways to make a meaningful impact with fewer resources, this guide is for you! We have compiled 6 of our most successful tactics and some resources associated with each to better enable your organization to do more with less! We find that t
11 Proven Ways To Transform Your Marketing Approach In 90 Days
Tired of marketing efforts that aren’t equating to the impact, growth, or recognition that your organization is after? Has your team been after a solution that can provide tangible results quickly? We thought so! At Sulzer, we are constantly trying to improve the journeys of all in any way tha
Navigating Marketing Challenges: 8 Strategies for VPs in Fast-Paced Marketing Environments
The landscape of marketing is fast-evolving and comes with unique challenges across industries. There are efforts to balance innovation with tried and true strategies, and efforts to adapt to the rapidly changing landscape, all while demonstrating a leadership strategy that drives growth. Easy enoug
Staying “Trendy” while marketing the goods! Why advertising is growth & revenue focused
In today’s marketing world, prospecting clients are looking for an agency that can provide them with growth and revenue. Which is what everyone is looking for, right? To find an agency that can speak the language of their brand.
The 7 Truths About Marketing and How To Scale Your Organization & Impact
With an ever-changing marketing landscape, it is difficult for organizations to understand where they should be placing their marketing focus. Organizations are putting increasingly more emphasis on marketing efforts and their impact on sales and the overall organization. However, the need for conti
Creating Engaging Social Media Campaigns for Causes That Matter
Crafting social media campaigns that resonate with audiences and drive support for nonprofits is both a technical skill and an art. To stand out in a crowd, nonprofits must create unique, original, and interesting content.
Digital Marketing Strategies for Nonprofits on a Budget
Digital marketing comes in all shapes and sizes and at all price points. Some aspects of digital marketing, like Google’s Pay-Per-Click ad feature, are as effective and helpful as one is willing to spend money on them. However, some digital marketing techniques can produce incredible results with
Food For Thought – measuring success
Gauging campaign success is part of every great marketers toolkit. However, determining what and how to measure can look a lot differently depending on who you’re talking to, what vertical they’re communicating to, who their target audience is and what they’re trying to accomplish.
Social media strategies for marketing your business in today’s market
Facebook continues to be the most widely used social media platform, with 79% of American users. Wow! That’s a high percentage! With this percentage in mind, marketing your business via social media can effectively raise brand awareness and generate leads.