RCMA, a beacon for the children of migrant farm workers, sought a brand transformation that would resonate deeply with its audience. We were approached by RCMA to reimagine their brand, build a design system, expand their reach through ongoing growth engagement. The results have been transformational.
BRANDING
A brand reimagined.
RCMA, despite its profound impact, grappled with a fragmented brand identity. Varied logos and color schemes led to a disjointed experience. Moreover, their digital presence had usability challenges, affecting engagement and long-term supporter commitment.
ANNUAL REPORTS
CAPITAL CAMPAIGN
Challenge
RCMA needed to inspire major donor investment in a new Mulberry campus by clearly showing both the urgent need and the long-term community impact.
Solution
We developed an integrated campaign, branded materials, a donor-focused landing page, and an award-winning video that told RCMA’s story with clarity and emotion.
Synopsis
RCMA’s Mulberry Capital Campaign was designed to raise the profile of a new campus initiative while building donor confidence and long-term support. The challenge was twofold: to clearly communicate the urgent need for the project and to inspire meaningful investment from community members and philanthropic partners.
Our agency developed a comprehensive campaign approach that combined storytelling, strong visual identity, and compelling donor materials. The result was a unified campaign that connected audiences emotionally to RCMA’s mission while providing tangible tools to support fundraising.
What We Did
- Produced a full suite of branded marketing materials and leave-behind assets to support donor conversations.
- Designed and launched a dedicated landing page that clearly explained the Mulberry campus vision and streamlined giving.
- Conceptualized, scripted, filmed, and produced a flagship campaign video that told RCMA’s story with emotional impact and clarity.
Recognition
The Mulberry Capital Campaign video earned two American Advertising Federation honors:
- 2024 Mosaic ADDY Award (for excellence in diversity, equity, and inclusion)
- Local Silver ADDY Award (for outstanding creative work)
60TH ANNIVERSARY CAMPAIGN
Empowering Community through the “I Am RCMA” Campaign
Client Challenge
RCMA, a nonprofit dedicated to empowering underserved rural communities through education and support, sought a campaign to address dual challenges: fostering internal engagement and increasing external brand awareness. Internally, RCMA aimed to strengthen satisfaction and connection among staff, students, and families by showcasing personal stories and testimonials. Externally, the organization wanted to boost enrollment, attract mission-driven staff, and prepare for its 60th Anniversary Celebration by promoting goodwill and unity.
Creative Solution
Go Do Good crafted the “I Am RCMA” campaign, a multifaceted initiative designed to reflect the individuals who embody RCMA—families, employees, donors, and students. At its core, the campaign emphasized inclusivity through the phrases “I am RCMA,” “You are RCMA,” and “We are RCMA,” which fostered a sense of individual responsibility, mutual recognition, and collective unity. This messaging aligned with RCMA’s mission-driven culture and reinforced a shared purpose at every level of the organization.
Visually, the campaign complemented RCMA’s existing brand while introducing celebratory
graphics and thought bubble designs featuring “I Am RCMA.” These adaptable visuals and messages were deployed across internal communications, social media, and promotional materials, seamlessly bridging the campaign with RCMA’s End-of-Year Fundraising Initiative and leading into the 60th Anniversary Celebration.
The result was a unified, impactful campaign that solidified RCMA’s identity as a mission-driven organization, strengthened internal engagement, and enhanced external visibility through storytelling and creative branding.
GIVING CAMPAIGN
The summer of giving.
Challenge
Raise unrestricted funds and engage donors during a limited three-month campaign period.
Solution
We created a digital-only campaign that combined targeted messaging, email, social, and digital ads to inspire giving and sustain momentum.
Synopsis
The Summer of Giving Campaign was a digital-only initiative created to inspire both existing and potential donors to contribute unrestricted funds to RCMA. With a finite three-month campaign window, the challenge was to create urgency and momentum in a crowded giving landscape while clearly communicating the impact of unrestricted support.
What We Did
- Designed and executed a fully digital campaign, leveraging email, social media, and digital ads to reach donor audiences.
- Developed campaign messaging that highlighted the importance of unrestricted giving in sustaining RCMA’s mission.
- Structured a campaign arc over three months to maintain momentum and donor engagement from launch through close.
Results
The Summer of Giving Campaign successfully expanded RCMA’s donor reach while generating critical unrestricted funds, reinforcing RCMA’s capacity to continue serving children and families across Florida.
When we were searching for an agency of record, Go Do Good was a natural fit. We are very family-centric and they instantly made us feel we were an extension of their family. Working with them has solidified our initial impression. They’ve been flexible and genuine at all times. The rebrand serves as the basis for achieving our organizational objectives.
Isabel Garcia
Executive Director
