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September 11, 2023
MarketingSocial Media Strategies

Social media strategies for marketing your business in today’s market

Facebook continues to be the most widely used social media platform, with 79% of American users. Wow! That’s a high percentage! With this percentage in mind, marketing your business via social media can effectively raise brand awareness and generate leads.

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August 7, 2023
GoalsMarketingSocial Media Strategies

Visual Storytelling for Nonprofits: A Guide to Impactful Design

Words form the foundation of how humans interact with each other and assimilate information. By themselves, words can drive narratives in a compelling fashion that inspires a reader to take action. Even better, combining words with video footage and audio elements creates a trifecta of nuanced, insp

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March 20, 2023
BrandingMarketing

Why branding is at the heart of your business

When brand(ing) comes up in a meeting, it often means different things to different people, and many executives, entrepreneurs and staff speak of brand(ing) as a startup exercise. They may be thinking branding is complete once the logo, color pallet, fonts, tag lines, icon, etc. are determined.

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January 15, 2023
DigitalMarketing

How to use AR in your marketing initiatives

The use of augmented reality, or AR, has surged in popularity in the last few years. Now marketers are beginning to innovate exciting ways to use AR for brand acceleration.

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January 7, 2023
MarketingSocial Media Strategies

Building Trust: The Role of Authenticity in Nonprofit Branding

According to one poll, 88% of donors and supporters say authenticity is a key factor in deciding whether or not to support a nonprofit or when comparing nonprofits to each other and choosing which to support. For nonprofits, authenticity is critical to reaching passionate supporters quickly and turn

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December 16, 2022
BrandingMarketingSocial Media Strategies

Strategic Branding for Social Impact: A Case Study Analysis

Every action a nonprofit takes to get its mission and message to its target audience is a step in the right direction, but not all actions are created equal. Nonprofits should implement strategic branding so their message reaches the right audience, in the right way, at the correct time, and deliver

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