• Non-Profit Marketing Experts Reveals 5-Step Formula For Doubling Your Impact Quickly And Easily

    Non-Profit Marketing Experts Reveals 5-Step Formula For Doubling Your Impact Quickly And Easily

    We were lucky enough to sit down with a few thought leaders from the non-profit marketing industry to discuss some impactful strategies for doubling a non-profit’s impact quickly and easily. We all felt that these 5 steps were some of the highest-level points of focus for our agencies and the non-profit client partners that we serve. We hope you enjoy these insights and would love to connect to offer any more insight regarding these or to answer any questions you may have.

    1. Leverage Social Media Storytelling

    If you want to double your non-profit organization’s impact quickly and easily, be sure that you are engaging in storytelling on Social Media. Social media platforms such as Facebook, Instagram, and X offer unique opportunities to share stories with your audience. This engagement can help to broaden the reach of your organization and drive support. Tools like Canva can be used for design and Hootsuite can be used to schedule and streamline your social media management. Even if your organization has a position filled for a social media manager, ensure they are using a system that deploys some level of automation to alleviate workload burdens. 

    2. Optimize Your Website for Donations

    If your website is frustrating, you are going to raise less money for your organization. With fewer dollars raised, the impact of your organization is going to be constrained. To reach the full donor and impact potential of your organization, you must design digital experiences that are user-friendly, mobile-responsive, and optimized for donations. Donation pathways should be compelling and operate within a clear call to action that is highly visible. You will also want to optimize your web content for SEO requirements to improve your website’s visibility in search engine results. One of the most powerful tools in a marketer’s tool belt is Google Analytics. The data provided by Google Analytics can illustrate areas of the donation process where users are getting stuck or bouncing off the page. Over time, you can also split-test different processes to better understand which pathway design works best for your audience. 

    3. Implement Email Marketing Campaigns

    One of the most powerful marketing tools in the game is still email. It may seem boring and not as sexy as we all would like, but it is a fact. Email marketing allows non-profits to communicate with their supporters, audience members, and potential volunteers in a way that makes them feel valued. With tools such as Mailchimp and Hubspot, your organization can tailor messages for your email list based on interests, donation history, and engagement levels. To build your list, utilize tools such as Apollo.io, Lead411, and LinkedIn. Automation is also available within each of these tools to auto-populate new leads that meet the parameters of your targeted audience. 

    4. Engage in Community Partnerships

    Community partnerships with local businesses, schools, and other organizations can predictably scale the reach of a non-profit organization. Partnering with other organizations in the community is also a strategic way to minimize costs and effectively deploy limited resources. There is also the benefit of audience sharing between organizations. The costs of a strategic partnership are far lower than the costs of acquiring visibility amongst another organization’s audience that may fit your non-profit’s ideal audience or avatar. Instead of spending money to compete to win these audiences over, go for a win-win scenario where you push your services complementary to another organization that has a similar offering with certain gaps your organization can fill.

    5. Maximize the Impact of Content Marketing

    A powerful and organized content marketing strategy can change the game for non-profits looking to double their impact. When your organization is distributing valuable, relevant, and consistent content, it becomes much easier to attract and retain a clearly defined audience to drive engagement and support. Continuing off storytelling, make sure the stories you share in your content marketing highlight the success of your projects, the impact of donations, and the experiences of volunteers and staff members. Team members with experience in content writing bring extreme value to your organization’s marketing team. 

    Michelle Sulzer

  • Mastering Marketing Tech: 6 Steps for Marketing Leaders in the Education Sector

    Mastering Marketing Tech: 6 Steps for Marketing Leaders in the Education Sector

    This guide will include distinct steps that will make your job of mastering marketing tech much easier! Each of these steps is distinctly tailored for marketing leaders in higher education, education management, and post-secondary education organizations. Let’s dive in!

    1. Implement Learning Management Systems (LMS)

    A pillar of the education sector is having a robust learning management system. The platform in which your organization delivers content must be streamlined and facilitate interactive learning experiences. A robust LMS enhances educational offerings and makes them more engaging and accessible. All of which are vital for retaining and attracting new consumers in a highly competitive market. Some organizations are large enough to develop their own LMS while others may opt for a system such as Canvas or Blackboard.

    2. Leverage Virtual Reality (VR) and Augmented Reality (AR)

    Understanding how to integrate Virtual Reality and Augmented Reality into your mar-tech stack can seem overwhelming. There is also a predisposition to the expense of the hardware. If you haven’t seen it, look up how John Deere utilized these technologies in their marketing during the 2021 CES event by CNET. Of course, they are not an education-focused company, but it just shows how this technology can impact your marketing efforts. Develop a plan to offer a half-dozen or so virtual reality headsets at your organization’s next tradeshow or convention. This will be sure to bring more people into your booth! Offer these experiences coupled with real-life looks into your products and offerings.

    3. Adopt Marketing Automation Platforms

    Tools such as HubSpot and Marketo have an incredible amount of functionality for managing and personalizing marketing campaigns at scale. These tools also offer segmentation capabilities of prospects based on their engagement, behavior, and interests. Segmentation within these types of software allows organizations to tailor the messaging of their email campaigns, social media, and other marketing channels. Automation also allows organizations to ensure consistent communication with potential consumers. The goal of this technology and these efforts is to keep your offering, organization, and value at the top of your audience’s mind by nurturing leads on your contact lists. 

    4. Utilize Chatbots for Engagement and Support

    Consumers are generally appreciative of chat support on websites that they frequently visit. Now looking at it through the lens of your organization, do you want your organization’s website to be a site that consumers frequently visit? Of course, you do! So, let’s assume that having a chatbot is going to add value if this is the type of engagement you are building to experience. Chatbots should funnel consumers quickly through to live support and should be designed to limit and customer journey issues. These issues tend to generate more frustration than not having a chatbot would altogether, so make sure you are building the chat sequence in an effective way that considers the pathway consumers will take to get their questions answered. If done correctly, not only will you increase the satisfaction of your consumers, but you will also open up bandwidth for your team to focus on other pieces of your marketing efforts.

    5. Explore Predictive Analytics for Strategic Planning

    Predictive analysis tools allow marketers to forecast trends, enrollment, and demand with greater accuracy. The analysis of historical data and market trends allows your organization to make more informed decisions about strategic partnerships, course offerings, organizational development, and more. Tools such as GA4’s Predictive Metrics and Salesforce’s Einstein Analytics offer capabilities to analyze engagement and predict future behaviors. Insights are offered across various platforms and create the ability for your organization to implement more targeted and efficient marketing campaigns. 

    6. Invest in SEO and Content Marketing

    SEO technologies and content marketing tools can enhance your organization’s online visibility. To understand where to begin with any time or monetary investment into these technologies, first define your budget and goals. Then you can begin your keyword research into high-value search terms related to your audience, offerings, and industry. Tools such as Ahrefs, Moz, and SEMRush should be used in conjunction to find high-performing keywords and key phrases. Your content strategy should segway off of your keyword research. Aim to provide valuable, informative, and engaging content that addresses the needs of your target audience. Mediums of delivery to utilize would be blog posts, infographics, and downloadable content that highlight the strength of your organization’s offering. 

    Mastering these marketing technologies is not just about adopting new tools, it is about leveraging expertise that retains your audience and drives growth for your organization. Each of these steps builds a pathway to better-utilizing tools that are available to you for building out your organization’s Mar-Tech stack. 

    Michelle Sulzer

  • Maximizing Efficiency: 6 Tactics for Non-Profits to Do More with Less

    Maximizing Efficiency: 6 Tactics for Non-Profits to Do More with Less

    If your non-profit organization is constantly trying to find ways to make a meaningful impact with fewer resources, this guide is for you! We have compiled 6 of our most successful tactics and some resources associated with each to better enable your organization to do more with less! We find that these tactics work with all types of nonprofit organizations.  

    1. Leverage Volunteer Talent

    To effectively do more with less, your non-profit organization is going to need to harness the power of skilled volunteers. This allows your organization to extend your workforce without adding personnel costs to your budget. Your organization can utilize platforms such as VolunteerMatch and LinkedIn Volunteer marketplace to connect with eager professionals. These professionals are often looking to lend their expertise in areas of marketing, web development, event planning, and consulting. 

    2. Utilize Free and Low-Cost Tools

    Be strategic with the tools that your organization is choosing to pay for! There are tons of free versions and free trials that offer an abundance of valuable tools that help streamline operations. Tools range from social media management software like Hootsuite and graphic design software such as Canva. There are also free licenses for project management software such as Trello, Monday, and Asana. This software helps to effectively manage your team’s resources and priorities. Research other tools that offer discounted or free licenses to organizations based on their non-profit status. 

    3. Focus on Digital Fundraising Strategies

    Digital fundraising platforms are another tactic for maximizing the efficiency of your non-profit organization, allowing it to do more with less. Platforms such as GoFundMe Charity and Classy offer low-cost solutions for reaching and engaging with potential donors. Social media campaigns should also be an emphasis of your organization along with email marketing and crowdfunding. All of these activities continue to enable your organization reach to engage with a broader audience. SEO strategies can also be used to focus on online fundraising ideas and digital donation platforms to drive traffic to your marketing campaigns. 

    4. Optimize for Search Engines

    Do not shy away from SEO because of sticker shock! Capable marketing team members can learn enough from free resources from SEMRush and Moz education to help kickstart lower-level SEO priorities. Starting somewhere is better than ignoring the need for an SEO-optimized digital presence! Implement content related to highly searched keywords that are relevant to your organization and its offer and mission. Driving SEO will make your non-profit more visible to potential donors, volunteers, and beneficiaries. 

    5. Implement Strategic Content Marketing

    Non-profits that want to maximize efficiency should have a well-planned and documented content marketing strategy. This tactic really can be a game changer and ignite impact. Create a system for distributing value content that drives actional support for your organization’s cause. Focus on stories of impact, and educational content that highlights your mission. YouTube can be utilized for sharing video content in an organized, meaningful, and valuable way. This approach will build your online presence while establishing your organization as a thought leader in your sector. This tactic is sure to attract more supporters with minimal expenditure. 

    6. Streamline Operations with Automation

    Utilize automation technology to limit manual involvement in repetitive tasks. This will help save time and reduce the workload of your staff. There are automation tools for email marketing, social media marketing, and donor management systems. Automation helps to effectively execute communications, social postings, and admin tasks, freeing up valuable time for your team to prioritize strategic focuses. Automation tools often have special pricing and features for nonprofits. Look into HubSpot, SalesForce, and Monday for more information on how automation can enable your team to do more with less. 

    Michelle Sulzer

  • 12 Proven Methods to Attract and Retain A High-Performing Marketing Team in Non-Profit Organizations

    12 Proven Methods to Attract and Retain A High-Performing Marketing Team in Non-Profit Organizations

    Hiring in non-profit marketing can be such a challenge. It is difficult to compete with private sector opportunities and to manage the finances and priorities of a non-profit organization. We know what a professional marketing team does for a non-profit organization and we have seen the impact that it can have. That is why we are constantly considering ways that non-profit organizations can attract and retain a high-performance marketing team. These 12 methods will allow your organization to build out your marketing team and attain your goals quickly.

    1. Promote Mission-Driven Work

    First, we begin with a big one! There is an intrinsic reward when you are a part of meaningful change. Your organization should be highlighting success stories and the direct impact that the marketing team has had on the organization’s mission. Professionals are often driven by purpose and this is a method to align career opportunities with similar values. This provides professionals with a sense of fulfillment that tends to transcend traditional job satisfaction. 

    2. Offer Flexible Working Conditions

    In this digital age, candidates want flexibility. Adaptable work arrangements tend to broadly enhance the appeal of a job position. Remote and hybrid work are great places to start. If the organization needs an in-person role, provide flexible working hours and rotating schedules to staff members who may want it. You want to demonstrate a trust-based approach rather than strict office hours. This helps your organization to appeal to those looking for a flexible work environment. 

    3. Provide Professional Development Opportunities

    Your organization should be committed to the continuous education, learning, and growth of your team members. This can be done by offering access to conferences, online courses, and training sessions. These activities empower your team and promote internal skill development. Another benefit is that your staff and potential hires will know that your non-profit organization is committed to the professional advancement of their teams and invests in their professional futures. 

    4. Foster a Collaborative Culture

    Non-profit organizations need to be sure to nurture an environment where collaboration and creativity are encouraged! There should be constant open communication, idea sharing, and cross-departmental projects. This type of culture improves team culture and dynamics, fosters innovation, and makes the work environment of your non-profit organization attractive for those seeking careers where teamwork and collective success are valued. 

    5. Implement a Recognition and Rewards Program

    Ensure that your organization is promoting the achievements of individuals and teams within the organization. This could be on social media, your organization’s intranet, or through an internal or external email blast. Small tokens of appreciation and consistency go a long way amongst a non-profit organization’s marketing team. People appreciate when hard work is recognized and this often results in reinforced positive behavior and team motivation which each contribute to a culture of excellence. 

    6. Offer Competitive Benefits

    This can be a challenge for non-profits that are trying to remain fiscally responsible but grow. Non-profit organizations often face budget constraints but it is clear that offering compelling benefits such as health, retirement, and well-being packages is a clear differentiation amongst job candidates when considering career roles. Insurance providers may be willing to offer better insurance plans when they are partnered with your organization. The partners may also have access to Flexible Spending Accounts (FSAs) which are another benefit for your employees. FSAs allow employees to set aside pre-tax dollars for dependent care and medical expenses. Potential hires will also want strong 401k opportunities. Research what 401(k) plan would be best for your organization and its budget along with the needs of your employees. A great path forward is to partner with a financial services provider that has experience with non-profit organizations. 

    7. Encourage Volunteer Opportunities

    Volunteerism is a great way to boost morale and connection to the mission of your nonprofit organization. This is also a great way for potential hires to engage with the organization and its mission. When potential new hires are immersed in the organization and the impact that it has they are motivated to seek opportunities with similar impact. Volunteer day initiatives are a hands-on level of involvement and deepen the connection to the organization’s cause. This approach is also effective at enhancing job satisfaction, providing a break from the day-to-day, and fostering a stronger commitment to the organization.

    8. Create a Path for Career Progression

    Staff want to know that there is a path to more career opportunities when they come into a new organization. Your current staff also wants to be secure in the opportunities that your organization can offer them in the future. Your organization should outline potential career paths that support these goals of your staff and potential hires. Make sure that your organization has an open forum for discussing career aspirations during performance reviews. This information can also be coupled with mentorship programs that help employees navigate their careers. 

    9. Enhance Team Bonding and Morale

    Always ensure that you are supporting team cohesion and a positive work environment. Activities that build these things such as retreats, team lunches, and creative workshops help to make your team closer, work more effectively together, and create a workplace environment that attracts others. Mutual support and a strong sense of community significantly impact job satisfaction and the performance of your teams. 

    10. Embrace Diversity and Inclusion

    Having a diverse work environment is important because it fosters an environment of different perspectives, knowledge, and ideas. Your organization can offer ongoing diversity and inclusion training for staff members to address unconscious biases. These trainings are proven to create a sense of inclusive communication and educate your staff on the importance of diversity for organizational goals to be attained. Nonprofits often bring in experts to run seminars and workshops while others opt for interactive online modules to facilitate. 

    11. Offer Sabbaticals and Extended Leave Options

    Something newer would be sabbatical and extended leave options. These benefits are unique and provide employees with personal development and regeneration opportunities. These benefits programs also demonstrate the long-term commitment of the organization to employee well-being. These benefits can also be used for staff to embrace professional development opportunities which will provide a reciprocal benefit to the organization. It is clear that although unique, this type of benefit creates attractive opportunities for new candidates and employees. 

    12. Incorporate Employee Feedback into Decision Making

    Listening to your audience is so important. Both internally and externally your organization needs to have an open ear for feedback from stakeholders. Create channels for this regular feedback so that the organization’s employees have a hand in shaping strategy and policy. This empowers your staff and shows potential hires that their voice will be heard in the organization. When your organization goes down this path, the organization’s workforce will feel heard and valued. This is crucial if you want to foster loyalty and a sense of ownership amongst staff. 

    Michelle Sulzer

  • Fast Track Your Organizational Marketing Goals in 30 Days by Using These 11 Proven High-Impact Campaign Strategies

    Fast Track Your Organizational Marketing Goals in 30 Days by Using These 11 Proven High-Impact Campaign Strategies

    1. Leverage Storytelling in Native Advertising

    If you are looking to fast-track your organization’s marketing goals, it all starts with storytelling and content marketing. Storytelling is especially effective with native advertising. Native advertising allows for the medium of your content to match the delivery system in which it is contained. This could look like an interactive video on your website or a testimonial on social media stories or reels. 

    2. Capitalize on Podcast Sponsorships or Guest Appearances

    Podcast and guest appearances offer an opportunity for connections between your engaged audience members in a personal and impactful way. Sponsored podcasts that align with your organization’s values can create an effective space for sharing your message conversationally. This in-depth and authentic medium of delivery beats out traditional advertising methods. This strategy will increase your brand recognition and loyalty amongst listeners. 

    3. Host Virtual Events or Webinars

    Virtual events are a cost-effective and powerful tool for directly engaging with your audience. These tools provide a platform for sharing valuable insights and establishing your organization as a thought leader. Interactive sessions on topics related to your industry and mission can help to attract attendees from a global audience. There is also an element of lead capture for when attendees register for the event. Promoting these events through email marketing, strategic partnerships, and social media is effective. 

    4. Deploy Targeted Ad Campaigns

    Ad campaigns are very important for a well-rounded marketing approach that can fast-track your organizational marketing goals. Targeted advertising allows for specific messaging to be shared to the demographics of your audience. This ensures that your marketing efforts focus on those that are most likely to engage with your organization. This is a two-pronged win because you will be able to increase the efficiency of your ad spend while also enhancing user experiences by delivering valuable content. 

    5. Implement Account-Based Marketing (ABM)

    Account-based management is an approach that concentrates organizational resources on a set of target accounts within a sector, niche, or industry. Personalized marketing messages are always higher performing than templatized messages. Messaging should be based on the needs and attributes of each targeted account so that your organization creates the most relevant and effective campaigns. 

    6. Explore Geo-Fencing Technology

    Geo-fencing technology allows organizations to send targeted advertising to specific geographic areas. This has the potential to be particularly effective for local events, campaigns and campuses. This strategy also can be customized and tailored to the needs of the audience that is being targeted. 

    7. Invest in Interactive Video Content

    Consumers enjoy interacting with content through choices. This gives them a sense of decision in which pathway they embark on in your user experience. Again, there are multiple benefits to this approach and strategy. We have seen client partners enjoy increased engagement rates and also gain further valuable insights into the viewer preferences and behaviors of their audiences. 

    8. Utilize Gamification in Campaigns

    Understanding the power of competition and fun and how this interacts and engages with your audience will allow your organization to reap insane benefits! Gamification can involve creating a point-based system for donors or where audience members compete in a series of informational tasks that walk them through the programs and services of the organization. Gamification campaigns are even more effective when there is an element of reward for those who are at the top of the performance charts.

    9. Develop a Content Series

    Find subjects that resonate with your audience and design a content series around these topics. This will continue to establish your organization as a thought leader. Identify an opportunity or need for your audience and fill the gap with the knowledge of your organization. Value-based marketing through content is one of the most powerful approaches that an organizational marketing team can take. This is where we provide value to our audience with no expectation of a sale or contribution in return. This is another strategy to limiting hesitation amongst audiences that have members we would like to see contribute and participate in your organization. 

    10. Offer Limited-Time Promotions

    Creating a sense of urgency is one of the most effective ways to drive action from your audience. Launching campaigns that have end times can leverage this urgency to double the impact of your campaign and organization. Email marketing, social media, and your organization’s website can be used to promote these offers and ensure that the message is clear and compelling. Consider adding countdown timers to your social posts, campaign landing pages, and emails so that there is a visual representation of the urgency. 

    11. Analyze and Adapt Based on Data

    If you have gone through some of our other content, you are probably tired of this one! However, it is just that important! We live in a data-driven marketing landscape where the ability to quickly analyze and adapt your strategies based on real-time feedback is crucial. Your organization and marketing team should always be looking for patterns in channel utilization, content formats, and messaging that resonate with your audience. Do certain topics drive more engagement? Maybe that is a great idea for a content series. Does one social media platform perform better than another? Great! Now adjust!

    Creating this comprehensive list felt like the best way for us to share the steps your organization can take to fast-track its marketing goals in 30 days. We combined modern high-impact strategies with proven marketing techniques. Implementing these strategies will result in enhanced visibility, engagement, and impact all within a month. So get going! 

    Michelle Sulzer

  • Mastering New Marketing Technologies: A 9-Part Guide for Non-Profit Leaders

    Mastering New Marketing Technologies: A 9-Part Guide for Non-Profit Leaders

    Understanding how Marketing and Technology come together to create opportunity in the non-profit industry can be a challenge. Since we are all operating in an ever-evolving landscape, there is an increasingly recognized need for embracing new technologies that drive non-profit missions forward. To help non-profit organizations distill the available technology, we created this 9-step guide. 

    1. Content Management Systems (CMS)

    A foundational element of digital marketing is a strong online presence. Utilizing a robust CMS through platforms such as WordPress, Drupal, or Oxygen Builder offers friend user interfaces and extensive customization options. Each of these also allows for tons of plug-ins to enhance the functionality of your non-profit organization’s website. Another important aspect here is that managing your web content will become much more effective and efficient. 

    2. Customer Relationship Management (CRM) Tools

    At Sulzer, we are constantly screaming about the importance of effective CRM utilization. If your organization doesn’t have one, get one. If you do have one, make sure it is optimized for success. Software such as Salesforce NonProfit Cloud and Blackbaud can revolutionize how organizations manage donor relationships. Each of these tools allows for personalized communications, engagement tracking, and analysis into giving patterns. Each of these enables more targeted campaigns and fosters long-term supporter relationships. 

    3. Email Marketing Platforms

    Another piece of the mar-tech stack that we are constantly raving about at Sulzer is email marketing platforms. Platforms like Active Campaign and MailChimp allow nonprofits to create, deliver, and evaluate email campaigns with a few clicks. There are also segmentation features within each of these tools as well as automation capabilities. The design of these tools are built around a system that enables nonprofits to effectively communicate with their audience and drive engagement. 

    4. Social Media Management (SMM) Tools

    To manage the all-important efforts of social media, you can use social media management tools such as Hootsuite. This kind of tool is important for maintaining an active and engaging presence on social media platforms. These tools can also lighten the load on your organization’s marketing team by allowing posts to be scheduled in advance. Hootsuite also alerts users to mentions and comments to ensure quick responses and engagement with your organization’s audience. SMM tools are another avenue for the analytics of your audience. Hootsuite will allow you to track engagement and create data graphics to illustrate trends. 

    5. Analytics and Data Visualization

    We will scream about analytics until we are blue in the face! I mean it. Active process improvement is a bedrock for success in any industry, but especially in the non-profit sector where budgets are always tight. Google Analytics is a must-use marketing technology. Without it, your organization is operating blind when it comes to digital engagement on your website. With Google Analytics, we can understand web traffic, user behavior, and the bottom-line effectiveness of a marketing campaign. This data, similar to SMM tools, can be driven further with data visualization tools such as Tableau. This can help your non-profit organization transform data sets into understandable and actionable insights.

    6. Search Engine Optimization (SEO) Tools

    Utilizing software such as Moz or Google Trends gives non-profits the ability to analyze the search performance of their website. These tools allow non-profits insights into the keyword opportunities that exist for the audience. Another great tool that can be used to learn more about the issues your audiences is facing and the questions they have is AnswerThePublic.com

    7. Digital Advertising Platforms

    Non-profits often shy away from the cost related to paid advertising and media buying. We have always understood the restrictions that non-profits face with budgets but we are always trying to educate on the importance of a paid media strategy and how it helps make up your marketing approach. Paid ads offer a direct funnel of traffic to your organization’s mission, offer, and identity when done correctly. Google Ad Grants also offer non-profit organizations a maximum of $10,000.00 per month in grant money for non-profits. However, we have found that these grant dollars are often more effective when coupled with a paid budget as well. 

    8. Video Marketing Software

    Video marketing is an increasingly important tool for resonating with donors and increasing engagement. Video content is still king and has no signs of slowing down. Tools like Vimeo and Adobe Premier Rush offer the capability to create, edit, and share high-quality videos. These videos are often the most effective creative medium for sharing an organization’s message in a powerful and emotional way

    9. Mobile Marketing Solutions

    To wrap things up, we often push for non-profit organizations to embrace mobile marketing solutions. These can look like text-to-give services and a mobile-optimized website. It is essential to understand how your audience consumes content and information and there is a good chance they are doing this through their mobile devices, Embracing mobile marketing solutions can significantly enhance your audience’s user experience and boost engagement and support. 

    Mastering these new technologies isn’t about keeping up, it is about getting ahead! These tools are available and are increasingly proficient every day. They allow for ease of engagement with your organization’s audience which helps achieve organizational goals. The technologies in this guide will enhance any non-profit organization’s marketing efforts and drive more effective positive change. 

    Michelle Sulzer

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