When real-world marketing expertise meets the next generation of talent, incredible things happen.
Go Do Good is thrilled to share that our founder, Michelle Sulzer, was recently invited to serve as a guest judge for the IPRA Capstone Campaign Presentations at the University of South Florida’s prestigious Zimmerman School of Advertising, right here in Tampa.
The invitation came from Professor Ronda Clement, MBA, a longtime friend, colleague, and past client of Go Do Good who teaches advertising at USF. Ronda has spent the semester guiding her students through a full-service agency experience and the results? Nothing short of impressive.
What Made This Capstone So Special
This wasn’t a classroom exercise. This was the real deal.
Four student teams were tasked with developing complete advertising campaigns from discovery and research through strategy and final execution for two real nonprofit partners:
iMPACT Greater Good™ and Peirano Family Foundation, Inc.
The students operated like a professional agency from day one. They conducted research, developed strategy, built creative, and delivered campaigns that their nonprofit partners can actually publish and put into market. That is the kind of education that translates directly into careers.
Michelle joined an esteemed panel of judges, including Joey Colarulo, Almon Gunter, Michelle Darr, and Myles Madden, all accomplished marketing and advertising professionals. Together, they evaluated each team’s presentations, scored their work, and provided direct, meaningful feedback.
One Overall Winning Team was recognized, along with several individual awards — a testament to the high level of talent in the room.
Why This Matters — For Students AND the Industry
At Go Do Good, we believe deeply in investing in the next generation of mission-driven marketing professionals. Nonprofit organizations are doing critical work in communities across the country and they need skilled, passionate marketers who understand both the craft and the cause.
Watching these students present campaigns built specifically for nonprofit partners was exactly the kind of work we champion every single day. They didn’t just understand marketing strategy; they understood impact.
As Professor Clement shared about her students: they showed up with confidence, clarity, and strong execution.
We couldn’t agree more. The growth, the coachability, and the commitment these students demonstrated throughout the semester is precisely the kind of mindset that makes a great nonprofit marketer. They took feedback, kept improving, and showed up on presentation day ready to deliver.
A Huge Honor — And a Reminder of Why Community Matters
For Michelle, being asked to step into the room as a judge to represent the professional marketing community and offer real feedback to students on the cusp of launching their careers was a genuine honor.
“These students are going to do incredible things,” Michelle shared. “It was inspiring to see how deeply they engaged with their nonprofit clients, how seriously they took the work, and how well they executed under pressure. That’s exactly the mindset we look for.”
We are grateful to Professor Ronda Clement for the invitation, for her dedication to her students, and for building a program that bridges the gap between education and real-world impact. And we applaud the nonprofit partners — iMPACT Greater Good™ and the Peirano Family Foundation for trusting students with their missions and investing in the next generation of talent.
This is exactly the kind of collaboration that makes communities stronger and the marketing industry better.