Go Do Good Shines at the 2025 Tampa Bay Addy Awards
For the second year in a row, Go Do Good has been recognized at the Tampa Bay American Advertising Awards (ADDYs)—this time for our work on the I AM RCMA campaign. This honor goes beyond an award; it serves as a powerful reminder of how storytelling can drive meaningful, lasting change. The I AM RCMA campaign elevated voices, connected communities, and highlighted the incredible strength behind RCMA’s students, families, and staff.
The Honor of a Silver ADDY
The American Advertising Federation’s ADDY is awarded to work that reflects exceptional creativity and a commitment to socially impactful advertising. Each year, a panel of industry experts evaluates campaigns based on creativity, brand storytelling, audience engagement, and their positive contribution to the community. Earning the Silver Award is a recognition of both innovation and responsibility—defining traits of Go Do Good’s approach to mission-focused marketing.
A Campaign Rooted in Connection and Empowerment
RCMA, a Florida-based nonprofit dedicated to supporting underserved rural communities, needed a campaign that would not only strengthen its brand awareness but also foster deeper engagement among staff, students, and families. The I AM RCMA campaign delivered on both fronts, creating a powerful platform for individuals to see themselves as part of the organization’s mission.
By centering the campaign around the messages “I am RCMA,” “You are RCMA,” and “We are RCMA,” our team sparked a movement of belonging and pride. Visually, we integrated celebratory graphics and interactive storytelling elements that allowed participants to share their own experiences, strengthening RCMA’s identity from the inside out.
This inclusive, community-driven approach resonated deeply, reinforcing RCMA’s mission-driven culture and solidifying its role as a trusted resource for education and support.
A Legacy of Purpose-Led Creativity
This ADDY recognition is an honor and a testament to the meaningful change our work creates. From raising brand engagement to giving a voice to the people at the heart of RCMA’s mission, this campaign is proof that thoughtful, strategic storytelling can move the needle for organizations that make a difference.
This isn’t our first time being recognized for purpose-led creativity—last year, we received the 2024 Mosaic ADDY Award and Silver Award for our work championing diversity and inclusion. As we continue to collaborate with impact-driven organizations, we remain committed to creating work that doesn’t just look good—it does good.
Let’s Create Something Meaningful Together
If you’re looking for strategic, purpose-driven marketing that amplifies your mission and drives engagement, we’d love to connect. Let’s talk about how Go Do Good can bring your next big idea to life.