• Go Do Good (formerly Sulzer) wins an American Advertising Federation Addy Award and the prestigious Mosaic Award for their integrated creative campaign for their nonprofit client, RCMA’s.

    Go Do Good (formerly Sulzer) wins an American Advertising Federation Addy Award and the prestigious Mosaic Award for their integrated creative campaign for their nonprofit client, RCMA’s.

    GO DO GOOD’s successful, integrated, and branded content campaign helped the agency take home the 2024 Mosaic ADDY Award and Silver Award.

    Tampa, FL: The American Advertising Federation (AAF) awarded Go Do Good the 2024 Mosaic ADDY Award and the local Silver ADDY Award for the agency’s consistent and effective work on the Redlands Christian Migrant Association (RCMA) Mulberry Capital Campaign. The Mosaic Award is reserved for agencies and individuals whose work and results reflect a commitment to diversity, equity, and inclusion.

    RCMA is a Florida-based nonprofit dedicated to helping more than 4,600 children within the Sunshine State’s most vulnerable communities. Donating to RCMA directly funds quality care, education, and resources for children of migrant working and low-income families. Despite its incredible good works, RCMA grappled with a fragmented brand identity, an in-cohesive design and color scheme, and usability challenges within its digital presence. 

    The creative and strategic teams at Go Do Good leveraged potential donors’ core motivations and concerns to craft strategic branding, design, outreach campaigns, and a new online presence that resonated on a personal level with potential donors. Every step of the way, Go Do Good worked closely with RCMA to produce compelling narratives while highlighting the powerful stories of the children RCMA supports.

    Go Do Good won the awards for the results it obtained for RCMA and their community. Since the partnership began, RCMA has experienced a 33.5% increase in social page likes, seven new branding campaigns successfully launched, and a 38.1% increase in EOY net assets from 2019 to 2022.

    To learn more about the good work Go Do Good does to help nonprofits achieve their goals, follow the creative agency on LinkedIn, Instagram, Vimeo, and Facebook.

    About Go Do Good: Go Do Good is a creative agency that empowers nonprofits and purpose-driven organizations to create positive impacts. Humbly located at the heart of change, Go Do Good unites its clients’ passions and good works with strategic expertise to amplify missions, reach target audiences, engage interested parties, and effectively facilitate new growth for nonprofit and purpose driven organizations. With Go Do Good, nonprofits reach their audiences in a way that resonates and moves people to evolve from curious bystanders to active and engaged supporters.

    We are so honored to have won these awards, and the continued opportunity to work with RCMA to empower their mission. Our collaboration created a landscape in which we could strategically reshape RCMA’s brand and digital presence, resulting in a stunning uplift in engagement and enrollment. The achievement was an affirmation in the power of targeted branding and digital strategies to enhance community visibility and impact, but the deeper meaning behind the work was that RCMA is now able to get its message out there in ways it never had before. We couldn’t be happier to have been a part of that.

    Michelle Sulzer
    Founder + Chief Creative Officer

    RCMA Mulberry Capital Campaign

    francis@godogoodtogether.com

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  • 5 Keys to Accelerating Professional Growth in Marketing without Overworking

    5 Keys to Accelerating Professional Growth in Marketing without Overworking

    We are constantly looking for new keys to accelerate the growth of our staff and fellow industry colleagues. For our client partners, we understand that their success is our success. If we help to build up a marketer in their capacity as a client partner or any organization, we realize that we are supporting the success of the industry as a whole. So, we put together a list of 5 keys we see as essential and of high value for accelerating professional growth in the marketing industry without overworking. 

    1. Embrace Continuous Learning

    Marketing professionals should always be committed to lifelong learning. This is because professionals should be developing their skill sets even after school. Work experience within an organization’s marketing department is just the beginning of being a marketing professional. Keeping up with the latest marketing trends requires taking advantage of online courses, webinars, and workshops. Platforms like Coursera and LinkedIn  Learning offer tons of marketing courses that serve all different marketing specializations and industrious. 

    2. Leverage Networking and Mentorship

    Actively and aggressively leveraging networking and mentorship opportunities is another key to successfully accelerating your marketing growth. Build a robust professional network by attending conferences, industry group sessions, and online forums. Again, LinkedIn is an invaluable tool for connecting with mentors, leaders, and peers. Keywords like “marketing mentorship” and “ professional networking in marketing” are great search phrases for finding new opportunities. Mentorship is a great tool that can provide feedback and guidance on your career and open doors to new opportunities. 

    3. Utilize Marketing Automation Tools

    Marketing comes along with all types of mundane time-sucking tasks. We know this, and we get it. There are so many things that have to get done but at the same time, there are higher-impact activities that you could be focused on. This is when marketing automation tools come in to save the day. These tools allow you and your team to increase your productivity and reduce manual effort. There are automation tools for email marketing, customer relationship management, and social media. 

    4. Focus on High-Impact Activities

    Developing a keen sense of high-impact activities and their priority is an invaluable skill that all marketers need to develop. These high-impact activities are the ones that directly contribute to your organization’s goals and your professional growth. Focus on the 80/20 rule, where you focus on the 20% of your efforts that will yield 80% of the results. This may look like dedicated outreach for partnerships or networking, a key go-to-market campaign that is proven to work, or even developing better procedures from cross-functional projects for your team. These activities need the majority of your focus, so find ways to relieve your workload and limit distractions so that you can give these activities the attention they require.

    5. Set Clear Goals and Boundaries

    Burnout and overworking become more apparent when professionals do not establish boundaries to prevent them. Be sure to focus on the SMART goals. These are Specific, Measurable, Achievable, Relevant, and Time-Bound goals. These will help you focus your efforts and measure your progress. Never be a yes-person! Understand what new requests require, the current workload at hand, and the deadline that has been set. Understand that learning to say no to projects that come at a bad time or do not align with your goals will greatly mitigate any risks of professional burnout. 

    Michelle Sulzer

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