How to use AR in your marketing initiatives
The use of augmented reality, or AR, has surged in popularity in the last few years. Now marketers are beginning to innovate exciting ways to use AR for brand acceleration.
Building Trust: The Role of Authenticity in Nonprofit Branding
According to one poll, 88% of donors and supporters say authenticity is a key factor in deciding whether or not to support a nonprofit or when comparing nonprofits to each other and choosing which to support. For nonprofits, authenticity is critical to reaching passionate supporters quickly and turn